IV Therapy / Med Spa·4 weeks initial build + ongoing retainer
Treatment-focused Shopify pages for DripGym IV Therapy
How I rebuilt a US med spa's Shopify site into treatment-specific landing pages with schema markup and clearer service journeys.
- Industry
- IV Therapy / Med Spa
- Client
- DripGym
- Timeline
- 4 weeks initial build + ongoing retainer
- Project
- Visit project
What changed
Before
After
Before
One generic services page
After
Dedicated treatment pages
Before
No schema markup
After
MedicalBusiness, Service & FAQPage schema
Before
No per-treatment tracking
After
GA4 conversion tracking
The challenge
DripGym offers NAD+, IV hydration, weight loss, ketamine, and aesthetic treatments — but every patient landed on one generic services page. The site wasn't structured around how patients look for individual services such as NAD+ therapy. Their existing Shopify template had no schema markup, limited mobile tuning, and gave the team no visibility into which treatments drove enquiries or bookings.
My approach
I architected a scalable Shopify structure so the clinic could add new treatments without rebuilding anything:
- Dedicated treatment pages — NAD+, IV vitamin drips, weight loss, ketamine, Botox, and wellness packages, each with its own keyword map and conversion-focused layout
- Semantic SEO + schema architecture — MedicalBusiness, Service, and FAQPage schema on treatment pages, with a clean H1–H3 hierarchy and internal linking between related treatments
- Reusable Liquid sections — treatment cards, FAQ accordions, pricing blocks, and booking CTAs built as modular sections, so launching a new treatment page became a content task, not a dev task
- GA4 + conversion tracking — bookings, calls, and form submissions tracked per treatment page so the team could review enquiry and booking activity by treatment
The outcome
We launched dedicated treatment pages with schema markup and a reusable Liquid section system so non-technical staff could add new treatments without rebuilding pages from scratch.
The technical challenge was building a Liquid section system flexible enough that non-technical staff could launch a new treatment page in minutes, without a developer touching code each time, while keeping schema markup and SEO structure consistent across every page. That meant designing the sections as true reusable components with structured data baked in, not hardcoded per-page.
