CASE STUDY · PRODUCT MODERNIZATION
TiresDash: Move a booking product beyond its WordPress constraints.
TiresDash
TiresDash needed more than a brochure-style website. The product had booking, fleet and supporting business workflows, so I moved the experience from its WordPress setup into a custom full-stack application built around those operational needs.
The problem
The existing WordPress setup had to support workflows that behaved more like an application: appointment booking, vehicle and fleet information, and business/admin operations around customer activity.
The constraint
The goal was not to declare WordPress ‘bad’ and rebuild for its own sake. Useful business requirements and existing data still mattered, and the replacement needed to support the operational flows the product was growing into.
The decision
Use a custom application foundation for the product workflows, while carrying forward the requirements and data needed for the new booking and fleet-management experience.
What I owned
I owned the product engineering implementation for the modernization path: building the customer-facing Next.js/TypeScript application and supporting backend services, implementing booking flows, implementing fleet/vehicle-management and supporting admin/business workflows, and migrating relevant WordPress/MySQL data into the new application data model where required. This case study does not claim ownership of business strategy, marketing outcomes or unverified commercial results.
What I implemented
Step 1
Built the customer-facing application in Next.js/TypeScript with supporting backend services.
Step 2
Implemented booking flows for customer and business use cases.
Step 3
Implemented fleet/vehicle-management and supporting admin/business workflows.
Step 4
Migrated relevant WordPress/MySQL data into the new application data model where required.
How I verified it
Verification was the shipped product path itself: booking, fleet-management and supporting admin/business flows available in the custom application after cutover. That shipped functionality is the evidence boundary used here — not an unverified conversion, retention or speed claim.
What shipped
The cutover produced a custom application with booking, fleet-management and supporting admin/business flows in place. I treat that shipped functionality as the proof here, rather than attaching an unverified conversion or retention number to the rebuild.
What this project demonstrates
Platform choices should follow product requirements. When a site becomes an operational product, the right question is not ‘WordPress or Next.js?’ in isolation; it is which architecture fits the workflows, data and team operating the system.
Has a WordPress setup grown into a product problem?
Send the current workflows, what has become difficult to change, and what the replacement needs to preserve.
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